KuCoin Pay and 2Game Digital team up to expand crypto payments in Web3 gaming, reaching 41M users with 50+ tokens and loyalty rewards.
In a major step toward mainstreaming crypto payments in gaming, KuCoin Pay and 2Game Digital have announced a strategic partnership to simplify and expand Web3 transactions. This collaboration aims to deliver a secure, frictionless, and user-friendly payment experience—marking a pivotal moment in the evolution of blockchain-powered gaming.
With access to over 41 million KuCoin users and support for 50+ cryptocurrencies, the partnership enables seamless purchases of video games, gaming hardware, and digital content. 2Game Digital will also introduce tokenized loyalty programs, exclusive discounts, and gamified incentives to boost engagement and retention across its platform.
The fusion of blockchain gaming and e-commerce is reshaping the digital economy. According to industry projections, the global blockchain gaming market is expected to surge from $13 billion in 2024 to $301.5 billion by 2030, reflecting a staggering CAGR of 69.4%. This growth underscores the disruptive potential of play-to-earn (P2E) models and tokenized ecosystems in driving mass adoption.
Together, KuCoin Pay and 2Game Digital are laying the groundwork for a more inclusive, decentralized, and rewarding gaming experience in the Web3 era.
